Why upside down?
Well… because instead of trying be likable we just think about ourselves.
Yes!, we do what we love and then try to find those like us.
We follow some basic rules, less call them values, a sort of philosophy that makes us run to the other side of the mountain.
We expect those joining us to embrace them too.
These are our values
We stick to them.
1. Be a local matters
We are locals in the 3 different sites of the world we run in. We can show an area because we belong to it.
We create running adventures and expeditions that are unique because they have our signature, they have a piece of who we are, they are the results of many years of exploration, we grew up on those trails and our kids are running them.
2. Running means this
We believe that running is nothing more than a humble mean of transportation, we don’t care about calories, performance or heart rate, we are about traveling by foot. Our goal is to get running back to its origins as a mean of discovery.
We believe we are social animals, we run as a team, different pace sometimes but no one is left behind. Humans are tribal, we are a tribe of adventure runners.
3. Respect, never feel entitled
We feel an immense amount of respect for the people who live in the jungles, beaches, mountains and deserts we run by. We believe those joining our adventures most have eyes to see and learn, people have different ways in different cultures we believe that’s pretty cool.
So that’s why we use local families accommodations, because local people is the reason we run to those place.
4. Embrace the day
If the bar is open we have a beer, if there’s a waterfall we go for a swim, If someone offers tea we say yes.
We love food and wine and tea and coffee …